Marketing for Business to Business Selling and the Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with the vario

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